Want to know how your content marketing team could stand out from other departments by advancing business goals in unexpected ways? Give executives a virtually free way to delight employees, motivate them and their desire to help the phone number list company soar, as well as a way to attract new talented employees. Your content marketing mission? Turn your employees into brand advocates with well-developed case studies. Share with your employees the kind of impact your brand has on people and businesses. Share with candidates the phone number list impact they could have once they start working with you.
Also called success stories, case studies are a proven way to convince prospects to make a purchase. After all, they introduce your customers by describing how your phone number list product has helped them. Excerpts from a case study can be used across your content marketing channels – from website copy to blog posts and landing pages.
Better train employees
Continue to present your successes during orientation. Work with your HR team phone number list to incorporate case studies into training materials and presentations. When training employees who will come into close contact with customers, such phone number list as customer service and social media agents, you may want to create simulations of customer interactions. If so, share concrete examples of how the phone number list brand has handled the situation to ensure your new hires are better equipped to succeed — but stay open. They could just come up with better solutions.
Organize live events
In CMI's latest B2B research, over 80% of marketers use in-person events and they are considered the phone number list most effective tactic by this group. Why not create live events in-house?
Invite happy customers into your office so your non-frontline employees can meet and interact with them. To entice customers to come, offer an exclusive premium training or consulting session with one of your leaders. Treat them to an exclusive behind-the phone number list scenes tour or host an “ask us anything” lunch with key employees.
Host a press conference to announce a client's outstanding achievement made possible by your company.
Honor your customers and employees with a special awards ceremony as part of a larger conference or workshop. For example, recognize the phone number list customer with the best implementation of your product or service and invite employees who helped them achieve it. Consider offering product-related prizes, such as personal mentorship or an additional service to help them take their success to the phone number list next level.
Position the marketing team as a star
Ultimately, the phone number list success of every business depends on its employees. The same is true for your content marketing program. If your employees are involved in creating the case studies, they will want to be involved in making it happen, work harder phone number list to make their ideas a success, and be eager to share those stories.