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To rework your advertising strategy to target the right audience. What brazil phone number list you can learn from conversion data once you've set up conversion tracking, look beyond traffic data and see how your campaigns performed in terms of conversions. Although it doesn't have the best conversion rate (cr), campaign #3 gets enough cheap clicks to have the best cost per lead. And, as before, campaign #4 is still a lost cause. Between a low conversion rate and brazil phone number list a high cost per click, it generates leads at nearly ten times the cost of a lead from campaign 3.