Not to mention, to keep you head and shoulders above with the competition. Be clear, your competition has a list and keep in mind this is your best form of advertising as well. You want the people who land on your Web site, to keep coming back mailing list because they have a vested interested in your business. So having a mailing list is a sure way for you to stay top of mind and assure them that they can count on you to keep them in the know. Favorites and bookmark lists work just the same, right? On the contrary, they do not work the same as a mailing list. To break it down, let's say you become an affiliate of a awesome program you came across so you want to promote it to mailing list make money. In an effort to promote it, you put your own affiliate link on your website. What do you besides that? Your website has loads of other information aside from the program you're promoting, so what's the likelihood anyone would see the amazing offer if you can't get the word out? You must take additional steps to increase the awareness of the market that could benefit from the program or product. Imagine the first time you discovered the program that made you join as an affiliate and you have a list to tell everyone about this.