Inconsistent product features, wildly different user interface components, and conflicting terminology - the slow rise in design debt can have dire consequences for your business if left unchecked. Here is a simple framework to manage it. A few years ago, we wanted to Latest Mailing Database improve the A/B testing feature in some of our targeted messages. It was a trivial feature that we thought was child's play to build. But as the self-referential saying of Hofstadter's Law goes, "It always takes longer than expected, even when you factor in Hofstadter's Law. "So when this five-month project was completed – in four times the time we had originally estimated – we asked ourselves the question: what went wrong? Moving fast slows you down. The idea behind the saying, which was one of the original values ​​of Facebook employees, is that if you don't break things, you're not moving fast enough. It's not a new concept, with IDEO founder David Kelley expressing a similar sentiment in one of his famous design principles, "fail faster to Latest Mailing Database succeed sooner". IN our early days, like many other companies, we prioritized shipping speed over keeping our system consistent and interconnected. We were a small startup, always trying to figure out what the future held, so it seemed sensible to move quickly, regardless of the risk of racking up design debt. “Our in-app messaging and emails have enabled companies to reach customers inside the product in real time, so they can deliver the right message, at the right time” Initially, our sole focus was to develop in-product messages. Driven by our mission to "make the Internet business personal", we wanted to make it easier for companies to build personal relationships with their customers at scale. Our in-app messages and emails have enabled businesses to reach customers inside the product in real time, so they can deliver the right message, at the right time. Soon after, we decided to Latest Mailing Database make them available not only to existing customers, but also to potential customers who visited a company's website and product pages, to help those companies convert visitors to users. But since this feature was solving a different problem and it was unclear to us how it would evolve, it was considered an experiment and built by a different team under a different product offering.