Amazon steals (slowly but surely) Consumer Email List market share from Google and Facebook Amazon does not stop biting the duopoly Consumer Email List formed by Google and Facebook and currently brings together 11% of the digital Consumer Email List advertising market in the United States. Google, meanwhile, gobbles up 29% of that markup and Facebook has a 25% slice to its credit.
Advertisers particularly like Amazon's Consumer Email List advertising platform for the exceptional accuracy of the metrics it brings to the Consumer Email List table. With more than 300 million active users in every corner of the planet, Amazon Consumer Email List knows much better than Google and Facebook when an ad does or does not translate into a transaction.
An advertiser who trusts Amazon's Consumer Email List advertising platform can be relatively confident that their ads will not continue to Consumer Email List persecute someone who has long since purchased the promoted product. At a time when media budgets are getting tighter and third-party cookies are about to expire, CMOs Consumer Email List prefer to spend the money they spend on advertising on channels where profitability is particularly high, such as Amazon.