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aburaihan0525
Apr 05, 2022
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US weekly using power words on their website The words “Reveals”, “Sports” and “Show Off” pique curiosity and trigger an emotional response that acts as a magnet for clicks. Use power words in your headlines to make them so irresistible readers can’t help but click. POWER WORDS IN SUB-HEADLINES People don’t read your content. Research shows that they didn’t in 1997, and they certainly don’t now.[*] Instead of reading, they scan. Unless you can catch their attention. How? By including power words. Power words in your subheads capture attention and draw the reader into actually reading the content rather than just scanning over it. My recent article about persuasive words had a 65% read rate (the average is 15-20%): Example Telemarketing list of sumo using power words on article headlines I used power words in down the page: Example of sumo using power words Use power words in your subheads to keep the reader’s attention on the page and ensure they’re actually reading what you’ve written.[*] POWER WORDS IN PRODUCT NAMES You have two choices when you’re naming your products: Be boring: Use words in your product name that simply describe the product (i.e. blue nail polish) but are otherwise boring. Use names that pack a punch: Give your product a descriptive name, but kick it up a notch with power words. Almost all product names fit into these two categories. A company that leverages power words wonderfully in their product names is the nail care
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