In this way, Facebook wants to create Whatsapp Mobile Number List inclusivity on topics where you should not differentiate between customers. Sounds good in principle right? A fourth category First something else. In addition to the three categories mentioned above, there is also a fourth category: social issues, elections or politics. You Whatsapp Mobile Number List can still select specific demographic targeting options, but you must first confirm your identity and you cannot run ads in a country other than where you or the sender are located. This is because similar ads can spark discussions and influence opinions. With this, Meta Whatsapp Mobile Number List tries to ensure that there are no evil intentions behind it and that it remains 'cosy' on the platform. You can read more information about this category on this Facebook Support page.Okay, back to losing targeting options on the other three specialty categories: loans, housing, and employment.
From an ethical point of view it is of course Whatsapp Mobile Number List quite logical that you do not want to exclude groups of people in this. But how do you do that if you are looking for a new colleague with a number of years of Whatsapp Mobile Number List experience or a specific completed previous education? Or when you offer a lease car with an upper-class budget for a target group of business professionals? Then you want to be able to add some detailed demographic data, fields of expertise or studies, right? Or at least a similar Whatsapp Mobile Number List target audience of your current customer base. Hence therefore; Unfortunately.
Striking the right chord with the target Whatsapp Mobile Number List audience Fortunately, Meta indicates about the above itself that by selecting these special categories they are only better able to strike the right target group. They do this based on the online behavior of the users, processed in the powerful algorithm. Sounds Whatsapp Mobile Number List good right? Somewhat skeptical that we have become as hand-tied digital marketers, I thought: first see is to believe. Then I and colleagues tested the first campaigns with special ad categories. And guess what? The results are very good! And of course I am happy to share these Whatsapp Mobile Number List results with you. Also read: How do you bypass the iOS 14 update and still make social advertising work?